Why a Fundraising Plan?
One question that comes up frequently is this: “How can I find money I need to keep my organization going?”, or “We’re worried about ending the year in the red. Help! How can I find a grant to help us out?”
Writing a grant proposal shouldn’t happen in a vacuum, in response to a potential crisis. It should be part of a plan of continuous improvement for a nonprofit organization. That plan includes, but isn’t limited to, a cyclical or annual fundraising plan.
A step-by-step approach to developing the fundraising plan should include
- presenting a strong mission statement and vital programs.
- conducting an assets inventory for your organization.
- creating a dynamic case statement.
- setting realistic fundraising goals.
- diversifying the funding mix for your organization.
One critical element to a successful fundraising plan is buy-in from the organization’s leadership team – often, the executive director and board members. Without their commitment, and a clear understanding of how development work fits into the overall success of your organization, your fundraising success may be spotty, unpredictable, and a large source of anxiety.
It really is a team approach. If you don’t have a fundraising plan in place, there is no time like the present to begin that process. Grantspace.org is a good place to start.